Trafalgar Sun
I was very honoured to be a (very small) part of the team behind the Trafalgar Sun art installation yesterday. I’d only become involved a couple of weeks ago, months after many of my colleagues, but was involved in planning of and managing the @TropicanaJuices account on the day. We trended for about eight hours in total, four in the morning with #TrafalgarSun and then again in the evening with Trafalgar Square.
Robbie Platt on The PR Blog wrote about the installation, highlighting the Twitter activity
Now here’s where the buzz starts to grow, as well as securing some fantastic coverage across traditional and online media, the team behind the @TropicanaJuices twitter feed were also on hand, offering everyone who tweeted using #trafalgarsun a free voucher for their lovely sunny juice. Not only did this drive up their twitter follower numbers but was also a brilliant data capture exercise, requesting emails in return for free juice.
A video from The Telegraph, where a couple state they came down as they ‘heard about it on Twitter’.
A tweet from @tinyterrapin commending our Twitter activity
Well done to @TropicanaJuices for their #TrafalgarSun campaign! Great to see you replying on twitter, you could be more active on FB tho..
— Kathryn (@tinyterrapin) January 23, 2012
Metia noted the hashtags on the bottles of Tropicana being given away
While on my way into work yesterday a smiling girl stepped into my path and handed me a bottle of Tropicana orange juice. The gift was delicious, perfectly timed, and came with a hashtag encouraging me to tweet if I enjoyed it
A small selection of coverage
- Washington Post Style blog
- Event magazine
- Little London Observations
- Picturing England
- The Drum
- Metia
- Photography Blog
- Who’s Jack
- London Confidential
- Adweek
- Slashgear
- Branding Magazine
- London Cyclist
- BecauseXM
- Emmas Eye View
- Alma Alt Shift
- If It’s Hip, It’s Here
- Business Insider
- Big Design Loves
- Sky News Australia
- News Lite
- Meme Machine
Foreign coverage
- Golem13 (France)
- Marketing News (Spain)
- Paper Plane
- NTD (Chinese TV in New York)
- Nu Wave Marketing (French)
Filed under: Freud
