Facebook ads get stalker-like with friends posts

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Two weeks ago, a Facebook friend  shared a link to Amazon on his wall.

Now it lives at the top of my news feed EVERY. SINGLE. DAY.

One-for-Chris-Heathcote----Mike-Fauconnier-Bank

I’m sure this works great for them – it comes across as a personal recommendation and when it’s not being posted as a joke, like this one has been, it probably leads to increased sales.

But why is it still showing up two weeks later? Several of his friends have now mentioned it’s frustrating them.

Buzzfeed just posted an article about the same thing happening with a link posted to clothing retailer Bonobos.

Why not limit it to being seen a couple of times? Seeing it multiple times every day for weeks is really putting me off sharing any links to Amazon in the future, and definitely isn’t going to see me buying this book. I don’t know if Facebook and Amazon share data based on email address, but Amazon must know it’s not the kind of book I’d ever be interested in reading.

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